What Is Frozen Thaw Back? Why More Customers Are Choosing Thawed Over Fresh
What Is Frozen Thaw Back? Customers Are Choosing Thawed Over Fresh If you work with wholesale frozen food, you’ve probably noticed a shift on retailer shelves and foodservice menus. A lot of the “fresh” chilled product landing in front of customers didn’t start life chilled. It started frozen, then came back up to a chilled state under controlled conditions before it hit the case, the tray, or the plate. That’s frozen thaw back, and it’s fast becoming a core capability for frozen food suppliers who want more flexibility in how they take product to market. It’s a small piece of the cold chain that does a lot of quiet work.